How to build a Link in Bio page that actually sells

Link in Bio is one of those things everybody has and nobody optimises. 90% of European creators use Linktree with 8 links pointing away from them — to YouTube, Spotify, a freebie PDF on Google Drive — and wonder why nobody buys.

A good Link in Bio isn't a list of links. It's a miniature sales page that pushes the visitor directly into a purchase.

In this guide I'll show you how to set up a Link in Bio on audienced with checkout buttons (not just links), on your own domain (not linktr.ee), built for conversion, not looks.

Why not Linktree

Linktree is fine at what it does: it gathers links onto one page. But:

• It doesn't sell. You can route a visitor to checkout, but there's always one more click in between.
• It's not on your domain. linktr.ee/ananovak signals "amateur creator". ananovak.com signals "professional".
• It collects data that doesn't help you. Linktree has analytics, but they don't link back to your sales funnel.
• Extra cost. Linktree Pro is $5–24/month for features audienced already includes.

Creators we track see an average 2.2x lift in Instagram → checkout conversion after swapping Linktree for a native audienced Link in Bio.

Anatomy of a Link in Bio that sells

Before clicking around in admin, think about what has to be at the top.

Above the fold (what the visitor sees in the first second)

• Your photo / logo — large, high quality, instant recognition.
• Name + one-line positioning — "Ana Novak — helping parents find 20 minutes a day for themselves."
• Primary CTA — one big button leading to your main product.

First scroll

• Current freebie — "Free guide: 5 morning rituals in 3 minutes" → checkout with email capture.
• Main product — the course or community that gives you the highest ROI.
• Social proof — 1–2 testimonials with a photo.

Second scroll

• Other products (if any) — secondary course, e-book, coaching.
• Links to Instagram / YouTube / podcast — yes, route there too.
• Newsletter signup — for long-term communication.

Rule: first scroll is for sales, second scroll is for brand. Not the other way round.

Step 1: set up Link in Bio in audienced

In the admin panel click Store → My links or via Pages → Create page → Link in Bio template.

audienced has three default templates:

• Minimal — Linktree-style, list of links, minimalist.
• Sales — centred product blocks with checkout buttons.
• Creator hub — combo: products up top, social media / podcast / blog below.

To start, I recommend Sales.

Enter:

• Page name (e.g. "Ana Novak").
• URL slug (e.g. /ana for yourdomain.com/ana).
• Profile details: photo, short bio.

Step 2: add product blocks

In the page editor drag a Product / Course block from the side panel.

For each block:

• Pick a course / product from your library.
• Set the CTA text (e.g. "Start now — €49").
• Pick the button colour.
• Add an icon or image.

The button goes directly to the course checkout. No middleman, no extra click.

Freebie block

For free products (lead magnets) add a Freebie block with email capture:

• Email field.
• "Send me the PDF" button.
• On submit — user gets the PDF link by email + is enrolled into your email sequence (see the blog on activation emails).

That's the combo Linktree can't do: sales + lead gen on a single page.

Social media block

Below, add small icons for Instagram, YouTube, TikTok, Spotify, podcast. These aren't primary — they're supporting.

Step 3: point it at your own domain

The most powerful part of the Link in Bio strategy: the link lives on your domain.

If you don't have a custom domain yet, see the blog on setting up a custom domain.

Default URL:

yourdomain.com/ana

Or, if you want it even shorter:

yourdomain.com  (root = Link in Bio)

In Instagram bio you put yourdomain.com. The visitor sees your domain (not linktr.ee/ana), follows the link, lands on a professional page with direct sales.

Mobile optimisation

90%+ of Link in Bio visitors come from mobile. Essentials:

• Buttons must be thumb-sized (at least 48px tall).
• Prefer 1:1 images (not 16:9) for better mobile rendering.
• Loading speed — audienced auto-optimises images and lazy-loads, but avoid 5MB PNG covers.
• No horizontal scroll — check on phone, not just desktop.

audienced preview mode has a mobile toggle, use it.

Analytics: what to measure

Under Analytics → Pages you see:

• Visits — how many people came.
• Clicks on individual blocks — which CTA works.
• Conversions to checkout — from click to started payment.
• Completed sales — from started to paid.

Compared to Instagram Insights:

• Instagram shows: 5,000 visitors clicked the link.
• audienced shows: 5,000 visits → 800 clicks on "Start course" → 60 started checkouts → 40 payments.

Conversion: 0.8%. If it's below 0.5%, rethink whether the main product is positioned correctly. Above 1.5%, you're winning.

Creative Link in Bio variations

Seasonal landing

For Black Friday, New Year, summer — swap the Link in Bio for an event-specific offer. Countdown, highlighted discount.

Post-specific landing

If your Instagram post says "link in bio for Sun workout", you can have a /sun-workout landing that goes straight to a specific product.

Multi-persona

If you have two different products for two audiences (e.g. local parenthood + international creator coaching), you can run two Link in Bio pages: yourdomain.com/mom and yourdomain.com/creator.

Frequently asked questions

Do I need a separate tool for Link in Bio if I already have audienced?

No. Link in Bio is included in Standard+ plans. No extra cost, no extra invoices.

How many pages can I have?

On the free plan 5 pages total (Link in Bio included). On Premium+ unlimited.

Can I run an A/B test on Link in Bio?

Yes, via two pages with different URLs (/v1 and /v2) and Instagram Stories A/B targeting. Or through UTM parameters in posts.

How do I add affiliate links to Link in Bio?

Same as normal links, with UTM parameters. The audienced affiliate module automatically tracks sessions so conversions are attributed to the right affiliate.

Does the page work as a PWA?

Yes. If a visitor opens your Link in Bio on mobile and clicks "Add to Home Screen", they get their own mini-app.

How long does setup take?

First Link in Bio: 60–90 minutes if you have photos, copy and products ready. The next ones are faster.

Can I track where traffic comes from?

Yes, via UTM parameters. Example: link yourdomain.com/?utm_source=instagram&utm_medium=bio in your Instagram bio. In analytics you see how Instagram traffic differs from TikTok traffic.

Closing thoughts

Link in Bio isn't optional, it's the primary tool for converting Instagram / TikTok followers into paying customers. Linktree is fine as a start, but creators outgrow it the same way they outgrow manual bank transfers: it works for the first few customers, then becomes a bottleneck.

Route 80% of your Instagram traffic through a well-built native Link in Bio page and you'll see in analytics what real sales look like — not just traffic.