A quiz is one of the most underused tools a creator has on a platform like audienced. Most people see it as school-style testing — something you need if you're an educational institution, optional if you're a creator.
That's wrong. A quiz is an engagement mechanic. A buyer who takes 3 quizzes in the first week is 60% more likely to complete the whole course than a buyer who only watched the videos. Quizzes force active participation instead of passive consumption.
In this guide I'll show you how to set up a quiz between modules in audienced, what types of questions to use, how to set a passing threshold, and how to use quiz results for better marketing emails.
What audienced quizzes can do
Quiz features in audienced:
- Multiple question types: single choice, multi-select, true/false, open-ended.
- Scoring: each question has points, the quiz has a total score.
- Answer explanations: after submitting, the user sees the correct answer with a comment.
- Minimum pass score: e.g. 70%. Below that they can't continue.
- Limited attempts (optional).
- Question randomisation: different users see the same quiz in different order (anti-cheat).
- Admin results view: who took what, average score per question.
The feature is available on Premium+.
Step 1: add a quiz as a lesson type
In the course editor open the module where you want the quiz (e.g. after 5 lessons in this module, before the next one).
Click Add lesson → pick type Quiz.
Set basics:
- Quiz title: "Check-in: Module 1 — Instagram basics".
- Description: quick context, e.g. "Before we move on to advanced tactics, let's make sure the basics stick."
- Minimum pass score: e.g. 70%.
- Number of attempts: 3 (recommended — not too stressful, but prevents random clicking).
- Show correct answers on submit: yes.
Step 2: add questions
Below the quiz settings click Add question. For each:
- Question text.
- Question type.
- Answers with a mark for which are correct.
- Points (1 point per question recommended, which gives an easy percentage view).
- Correct answer explanation (optional but strongly recommended).
Type 1: single choice
Q: How often per day do we recommend posting on Instagram for growth?
a) 5+ times per day
b) 3–5 times per day
c) 1–2 times per day ← correct
d) Whenever you're inspired
Explanation: The algorithm rewards consistency, not volume.
Quality of 1 post > quantity of 5 weak ones.Type 2: multi-select
Q: Which formats drive the best reach in 2026? (multiple correct)
a) Reels 7–15 seconds ← correct
b) Static images with filters
c) Carousels with 5+ slides ← correct
d) Text-only posts
e) Lives 30+ minutes ← correct
Explanation: The algorithm currently rewards short videos,
educational carousels and long lives. Static images have
lost weight in the past year.Type 3: true / false
Q: Using 30+ hashtags increases reach.
○ True
● False ← correct
Explanation: Instagram experiments have shown that 3–5
targeted hashtags deliver better reach than 30 generic ones.Type 4: open-ended
Q: Describe in 2 sentences what your Instagram niche and target
follower look like.
[text field]
(Open answers are reviewed manually or used for
non-graded reflection prompts.)Step 3: module gating
In the settings of the next module (module 2) find Access condition → Require completion.
Pick the previous quiz. Now the user can't open module 2 until they pass the module 1 quiz.
If you combine with a drip course, you can have:
- Days 1–7: module 1.
- Day 7: quiz.
- Day 8: module 2 unlocks if quiz passed.
How many questions and what difficulty
Rule 3–7: each quiz has 3–7 questions. Fewer than 3 feels superficial, more than 7 tires.
Difficulty distribution:
- 50% easy questions (straight from the lesson).
- 30% medium (application-level, combining lessons).
- 20% hard (synthesis, edge cases).
Target average score: 75–85%. If most are below 60%, the quiz is too hard or the content incomplete. Above 95% and the quiz is too easy.
What to do with results
The biggest missed opportunity with quizzes: creators never look at the results.
In the admin panel Courses → your course → Quizzes → results view. You see:
- Average score.
- Distribution (how many got what percentage).
- Questions with the lowest % of correct answers — those are the places where the content is unclear or too hard.
Use this data:
- If 40% of buyers get the same question wrong, fix the lesson.
- If the average is 50%, add a pre-quiz refresher.
- If 90% of buyers breeze through, the quiz is too easy — make it harder.
Gamification and quizzes
Link quizzes to gamification for extra motivation:
- Points for a completed quiz (20 points).
- Badge "Module 1 Master" — for 90%+ score.
- Monthly leaderboard — based on cumulative quiz scores.
Under Gamification settings you wire the event type "quiz_passed" to matching points and badges.
Frequently asked questions
How long does setting up one quiz take?
For 5 questions with explanations: 20–40 minutes. The longest part is writing convincing distractors (wrong answers that sound plausible).
Can I have quizzes inside a challenge course?
Yes. A daily mini-quiz is actually a great format for challenges. See the blog on challenges.
What if the buyer fails three times?
You choose in settings:
- Option to manually reset in the admin panel (you click).
- Automatic reset after 24 hours.
- Ask support to get in touch.
I recommend manual reset via DM — a great chance for personal touch.
Can I publish a quiz as a standalone product (lead magnet)?
Yes. Create a free course with 1 lesson of type Quiz. After answering, the user sees a result + links to related content. "Which type of follower are you" quizzes are great lead magnets.
Can I export results to Excel?
Yes, via Courses → quiz → Export CSV.
Do quizzes work on mobile?
Yes. Responsive, with large tap targets.
How do I prevent cheating?
Question randomisation and answer-order randomisation are built in. A short time limit (optional) blocks googling. No perfect anti-cheat exists (an online course isn't an exam), but these mechanics raise the weight of independent work.
Closing thoughts
Quizzes aren't just a pedagogical tool. They're an engagement mechanic, a source of feedback on your content, and a gamification lever. If your course has zero quizzes, you're leaving one of the biggest retention levers on the table.
Common mistakes: too simplistic (copy-paste test), too complex (friction for the buyer), or total absence. The sweet spot is 3–7 questions per module, tied to the main content flows, with explanations after submission.